ABOUT INNOVAR
Built on Two Decades of Trusted Delivery
Innovar Legacy Media is Johannesburg’s AV technical event product and integration partner for environments where precision is not optional. We have been delivery in South Africa’s most demanding corporate and institutional settings for over 20 years.
OUR STORY
From Sound Foundations
to Strategic Infrastructure
Innovar Legacy Media is born from a genuine passion for sound and performance. Before we were formalised, our founder provided spectacular sound services for over 300 weddings, building an unmatched technical foundation and a genuine love for the craft of sound and production.
That foundation became the platform for something more significant. As our reputation grew, so did the complexity and ambition of our projects. We began producing events for Johannesburg’s most demanding corporate and government environments, bringing the same meticulous detail and personal ownership that had defined our work in consumer-facing environments to high-stakes professional environments.
Post COVID, we expanded again. Recognising the growing demand for purpose-built executive communication infrastructure, we established our Executive Boardroom AV offering, bringing production-grade precision to the permanent communication infrastructure of South Africa’s leading corporates and institutions.
“We don’t just supply equipment. We design systems for humans. Every space we design should make a statement, hold memory.”
Today, Innovar operates across two distinct lines of business — from the AV event production side to clients and ourselves to the boardroom integration division. We design, install and maintain long-term relationships with our clients. That is by design.
20+
Years in exp
18yr
Longest partnership
100%
Blacked owned
300+
Events Delivered
20+
Years in experience
18yr
Longest partnership
100%
Blacked owned
300+
Events Delivered
HOW WE OPERATE
A Legacy Built One Event at a Time
Start-up of Legacy Sound & Entertainment cc
- Main focus was club wedding and mostly house party DJing as a part-time business.
- 2 staff members at the company start-up.
- First wedding of 40 pax with mostly hired gear, and small conferences 20-50 Pax.
Established Legacy Sound as the preferred service provider (inhouse DJs) for Midrand Conference Centre.
- Focus on Revenue growth.
- Conferences and corporate functions taking center stage compared to weddings and small parties.
- Introduction of the concept development and approval methodology and approach to improve customer satisfaction.
Relaunched the business as Innovar Legacy Media (Pty) Ltd to reflect change in strategy and focus.
- Focus shifted to Core Event management & Technical Production. Still in rented premises.
- Institutionalised Project Management in the execution of all events.
- Re-branding Campaign.
- First major capital investment into specialised professional equipment. Capacity for a medium sized conference of over 1000 pax.
- Realised Average Business Growth over 28% YoY.
With the growth in inventory, started developing the Equipment Rental business while consolidating the Core Events, and Technical Production business.
- Started the Equipment Rental Service.
- Steady growth in Event Management and Concerts. Conference Capacity of over 5000pax, multi venue/day.
- Launched the "Know your delegates" initiative. This involved the acquisition of our first RSVP and microsite solution for all our events.
- Adopted the project management discipline for all innovar delivered projects.
Focus on Corporate & Public Sector expansion and technology acquisition.
- Innovar appointed to provide and maintain AV solutions for Eskom. Aggressive investment in fit-for-purpose technology. Acquisition of 2nd warehouse.
- Launched Equipment provision service to Public Sector.
- Client diversification strategy with a key focus on building Public sector relationships, expansion of corporate client portfolio.
- Multi provincial service Strategy to create capacity for servicing across provinces.
- Launch and Establishment of virtual events, and HYBRID service as a mainstay for our customers
Focus to sustained revenue growth from the previous periods, focus on mutual/shared value with strategic partners.
- Business Growth Initiatives with emphasis on strategic partnerships with public and corporate sectors.
- Entrenchment of Socio-economic, and sustainability drivers into our business and service model.
- Business Model and strategy review considering continued demand for Hybrid Services.
- Major focus on mutual benefit projects that involve community upliftment.
- Conference capacity of 3000pax.
STRATEGIC PARTNERSHIPS
Relationships Built Over Decades, Not Contracts
Our partnership model is built for event venues, conference centres and PCO networks. We embed ourselves as the trusted default AV partner — allowing our partners to add value to their clients with complete confidence in our delivery.
Midrand Conference Centre
Strategic Partner · 18+ Years
Our longest and most embedded partnership. Innovar has served as the preferred AV and technical production partner for Midrand Conference Centre for over 18 years — supporting their clients across a full range of corporate, institutional and public sector events.
Cedarwood Venue
Strategic Partner
An established venue partnership through which Innovar provides seamless AV services to Cedarwood’s diverse event clients — from corporate functions to lifestyle celebrations — with the reliability their reputation demands.
Joburg Expo Centre
Strategic Relationship
A relationship that gives Innovar access to large-scale exhibition and event environments, supporting complex multi-zone AV production for trade shows, national exhibitions and large public sector events.
Are you a conference venue, event management company or facility manager looking for a reliable AV partner you can recommend to your clients with confidence?
OUR ASSOCIATIONS
OUR CREDENTIALS
Compliance, Track Record and Proven Delivery
For SOEs, public entities and compliance-driven corporates, Innovar carries the full credential profile your procurement process requires.
BBBEE Level 1 Contributor
Innovar is a verified BBBEE Level 1 contributor — the highest classification in the BBBEE framework, reflecting a full commitment to economic transformation and broad-based empowerment. Our B-BBEE certificate is available on request.
100% Black-Owned Enterprise
Innovar Legacy Media is 100% black-owned, with a strong focus on empowering and upskilling young sound engineers from previously disadvantaged communities.
Tender-Ready Documentation
We maintain a complete and current compliance dossier including: •Company registration documents (CIPC) •Tax clearance certificate •B-BBEE verification certificate •Proof of bank account •Letter of good standing •Company profile and references
Proven SOE Track Record
Innovar has a proven track record with South Africa's state-owned entities and public sector institutions. Our most significant long-term SOE relationship is with Eskom, where we have delivered complex technical production for national-level events including internal communications events, executive briefings, public stakeholder engagements, and large-scale public events. We understand the compliance environment, procurement requirements, and zero-tolerance delivery standards that public sector clients require.
20 Years of Precision. Ready to Work For You.
Brief us on your event, installation or rental requirement and we will respond with a tailored proposal within 24 hours.